Advertising Policy
DCMADA follows the advertising guidelines of the American Dietetic Association (ADA), which comply with the American Medical Association’s “Principles for Advertising and Sponsorship.”
Advertisers on the DCMADA Web Site agree to abide by the following policies:
- DCMADA will sell advertising space on its web site only when the inclusion of such advertising does not interfere with the Mission, Vision or Values of DCMADA , or the development or implementation of its strategic plan.
- The appearance of advertising on the DCMADA web site will constitute neither a guarantee nor an endorsement by DCMADA of the product, service, or company involved, or of the claims made for the product within the advertisement. The DCMADA web site will include a Disclaimer statement regarding advertising on its web site.
- DCMADA retains sole discretion when deciding to approve or deny web site advertisements. This includes, but is not limited to, such factors as the advertisement’s size, format, appearance, placement, and the length of time the advertisement will appear on the DCMADA web site. DCMADA reserves the right to not link to or to remove links to other web sites. DCMADA reserves the right to remove any advertisement that was previously approved.
- The decision to sell advertising space will be made independently of editorial content on the web site. Advertisers will not influence editorial decisions or web site content.
- Advertisements will be clearly distinguishable from editorial content and will be limited to 1 advertisement per screen view. Advertisements will not be placed adjacent to any editorial content on the same topic, and will be placed such that they do not obstruct editorial content.
- Advertisements or promotional logos will not appear on the DCMADA Home Page.
- Web site visitors will have the option to view or not to view each advertisement (ie: to “click on” or not to “click on” the ad). Visitors will not be sent to a commercial site unless they choose to do so by “clicking on” the advertisement. Visitors will not be prevented from returning to the DCMADA web site or to other previously-viewed screens (ex: the back-button will not be disabled by the advertiser), nor will the visitor be redirected to a site they did not intend to visit.
- Advertiser web sites will not frame the DCMADA web site content without the express permission of DCMADA .
- DCMADA logos may not appear on the advertiser’s web site without prior written approval. The advertiser may not refer to the fact that its ad has appeared on the DCMADA web site in any collateral advertising.
- DCMADA will sell ad space only. DCMADA will not guarantee that advertisers will experience any specific increase in web site traffic and/or sales, such as in click-through rates or number of visitors, or make any other such guarantees in regards to the effectiveness of the advertisement. For advertisers with the technology to accept it, DCMADA can accommodate the advertiser’s “pass code” that allows the advertiser to track click-throughs from the DCMADA site to the advertiser’s own web site.
- DCMADA will review the Web Site Advertising Fee Schedule at least every 2 years, or more often as necessary. DCMADA members/affiliates will be eligible for discounted web site advertising rates for their products and/or services.
- As a service to members, DCMADA will not charge for listing continuing education activities.
References:
“Guidelines for Medical and Health Information Sites on the Internet,” February 28, 2000, American Medical Association